Jul 1, 2023
How do buyers choose to drive a specific vehicle model? While the right price point is certainly a factor, the most recent J.D. Power and Associates Initial Quality Study indicates that other aspects weigh just as heavily. Why do we choose to drive what we do? Here are the top 10 reasons:
- Reliability and Durability. For 3 consecutive years, reliability and durability are the most common reasons for selecting a particular model.
- Interior Comfort. A relaxed ride is the second-most-frequently cited reason in vehicle selection.
- Exterior Styling. Sometimes, appearance really does matter. In recent years, exterior styling has increased in importance among new vehicle buyers.
- Fuel Economy. Of course, gas mileage is always a factor, especially in recent years during which it’s taken on a new level of importance.
- Quality of Workmanship. This factor has actually fallen since 2010, and is tied in fourth place with fuel economy.
- Dealer Satisfaction. People buy from people they like, which we see every day at Granite Automotive. Buyers generally prefer to shop locally, choose to do business with a convenient dealer, and say they’d rather buy from someone they like than someone who has the best deal.
- Performance. This element has consistently held the 7th spot in deciding factors.
- Advanced Technology. During the past 3 years, technology has risen from the 10th spot to the 8th spot, meaning that buyers truly care about innovative advancements.
- Image. Purchasing a specific make and model because of the image it portrays ties with technology as the eighth most cited factor.
- Safety. Safety declined in importance, though we feel this consideration is just as important as a vehicle’s comfort levels, image, or tech gadgets.
Selecting your next vehicle is a highly personal, important decision. You should consider the factors that mean the most to you, and prioritize a list of must-haves before you start your search. At Granite Automotive we are proud to carry vehicles that meet all of these standards, and are excited to find the make and model that fulfills each of your needs.
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